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Behind the Balm

Behind the Balm 

Ilana Rubin - NYC .jpg




My name is Ilana, but I also go by Small Wonder. I’m the lady behind the balm and I’ve been curious about beauty since forever.

When I was little(er), I remember being perched on the edge of the bathtub captivated while my mom applied red lipstick like a warrior.

It wasn’t until I found out about lip balm in the fourth grade that my obsession with the beautiful was anchored in my little lion heart forever.

I’ve always made potions. It was inevitable that I would channel my LEO sorcerer LOVE into something small and wonderful.